Smart Marketing Works organises annual awards ceremonies on behalf of a trade association client. This includes all aspects of event management, management of the awards process itself, as well as promotion, marketing and PR for the Awards and the gala industry event, held each spring, where the presentations are made.

 

Ensuring that the awards event is successful includes:

• Encouraging entry by the closing date – extensive use of PR, social media, e-blasts to association members.
• Establishing and managing the event micro-site.
• Managing the judging process across 18 Awards categories, including online public voting.
• Developing sponsorship packages and encouraging industry sponsorship.
• Encouraging and managing ticket sales for the Awards evening.
• All aspects of event management.
• Post-event publicity for winners and finalists.

 

EXHIBITION ORGANISATION

Smart Admin Works organises an annual trade exhibition for a key trade association management client. Excellent feedback from exhibitors and visitors ensures that the event is now firmly established as a ‘must attend’ event for the entire sector.

 

As event organisers, the work of the team from Smart Marketing Works includes:

• Encouraging the sale of exhibition space – extensive use of PR, social media, e-blasts to TTA members.
• Ensuring adequate commercial event sponsorship.
• Ensuring success of special features at the Show, such as demo area and technical seminars.
• Encouraging attendance at the Show – developing incentives to encourage fixers to attend, in addition to the extensive use of PR, trade advertising, social media and e-blasts to association members.
• All aspects of event management.
• Post-Show promotion.

 

OUR WORK – AN EXAMPLE

Our client is a highly pro-active member-led organisation which lobbies effectively on behalf of its members, works with national and international bodies to influence industry Standards and drive up quality in the sector. Through its website, it helps drive business to member companies and works constantly to keep its members informed of the latest development which might affect their businesses.

 

Smart Admin Works Activities

Smart Marketing Works is responsible for the day-to-day management, as well as working with the board to set the strategic direction of the association.

 

Work carried out by the Smart Marketing Works team includes:

• Membership management and growth.
• Handling technical queries from members and the public.
• Company administration and finance.
• Head office administration, including building management.
• Administration of special member services, including the slip resistance testing facility, technical inspection service, technical seminars and training.

 

Technical

• Managing the development and publication of technical documentation.
• Technical training.
• Supporting work on British and international Standards.

 

Marketing

Smart Marketing Works is responsible for all communication carried out by the Association, both internally and externally.

 

Website Development and Management

• Web development and development of copy for the public-facing parts of the site, as well as the member-only areas of the site.
• Keeping company listings up-to-date.
• Maximising search engine optimisation.
• Generating exclusive member-only content.

 

Member Comms

• Fortnightly the latest stories on the website are issued by e-newsletter to the member database.

 

Member e-blasts

• News issued to members.
• Important industry news.
• Business information of relevance to members.

 

Public relations

• Communication of key messages to external audience.
• Regular column in each issue of key trade media.
• Communication to other industry media.